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For almost 20 years, Parker Advertising Service, Inc. has helped Human Resources professionals shorten recruiting time and save money with our knowledge of geographic and professional niche markets; providing campaign strategies that fit any budget; and composition of a creative message that makes candidates act. Our President started her career with 10 years of Human Resources experience before entering the advertising field. She has taught everyone working here the importance of respecting cost-per-hire parameters, the urgency of finding good candidates "yesterday", and doing things right the first time. Our knowledge of your geographic markets, and the profile of every professional in demand, helps us tap into the right candidate pool quickly, and within budget. Expect unparalleled quality and creativity in these areas: • Recruitment Advertising Campaigns (Print, Broadcast, Multi-Media) • Company Profile Brochures, Folders & Collateral • College Recruitment Strategies & Materials Production • Employee Referral Programs / Internal Communications Collateral • Employee Survey Program Development & Promotion • Career Fair Booth Design, Signage and Outdoor Advertising Many of our clients have never used an agency prior to calling on us. Those who had an agency told us they were receiving marginal service. Every Parker Advertising Account Representative is a personal assistant who knows your goals and shares your enthusiasm for results: • We RESEARCH specific industries, markets, regions, economies, professional media, electronic as well as print, to stay informed about employment throughout the U.S. and Canada. This enables us to provide reliable recommendations to you. • We WRITE a creative, effective message for your approval, utilizing any source of information you have. And within pre-established guidelines, we adapt the message and produce it to grab and hold target audience attention and generate response - in all media. • We DESIGN eye-catching, customized print ads, website banners, billboards, posters, and more - that increase employer visibility, reflect the positive aspects of the work environment, and attract the most talented and motivated candidates in the employment market. • We DEVELOP periodic media plans including recommended media, schedule and estimated cost for reaching out to college students, diversity populations; and to meet recurring needs to hire professionals in specific career categories. • We DELIVER pre-press proofs, most often in under 2 hours, completely typeset, with cost estimates and deadlines for placement in recommended media. • We PROVIDE permanently laminated proofs of publication, certificates of performance, or other evidence of project completion, with each invoice, to support performance tracking and good record-keeping. For your convenience, we also retain hard copies in our files for seven (7) years. • We PRESENT customized invoices, itemized to your specifications, that enable you to track monthly expenses. Our accounting team can bill you monthly, weekly, or by individual project or business platform, and prepare reports for you when needed. We can also create an archive on our website for your use in monitoring activity and expenses. • We NEGOTIATE the lowest possible rates in every advertising medium. Of media reps, we ask the right questions, scrutinize every agreement or contract they propose, and find discount agreements that are sensible and appropriate for each client. |